Company Index Stats
How many Lead Generation companies are in the United States?
There are 156,844 Lead Generation companies in the United States as of October 2026, 13.5% of all Advertising & Marketing companies in the country. The top 3 states, California (27,844), Florida (20,767), Texas (14,277), hold 40% of them.
Only companies with a resolvable US state are counted. A company can carry several sub-industry labels, so counts overlap.
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Build this list →Largest state
California
27,844 Lead Generation companies
Share of Advertising & Marketing
13.5%
of Advertising & Marketing companies in United States
By State
How many Lead Generation companies are in each state
All 50 states with at least one counted company, ranked by count. Share is of the US total on this page.
| # | State | Companies | Share | |
|---|---|---|---|---|
| 1 | California | 27,844 | 17.8% | |
| 2 | Florida | 20,767 | 13.2% | |
| 3 | Texas | 14,277 | 9.1% | |
| 4 | New York | 10,988 | 7.0% | |
| 5 | Wyoming | 7,291 | 4.6% | |
| 6 | Illinois | 4,691 | 3.0% | |
| 7 | Colorado | 4,035 | 2.6% | |
| 8 | Georgia | 3,820 | 2.4% | |
| 9 | Arizona | 3,764 | 2.4% | |
| 10 | North Carolina | 3,666 | 2.3% | |
| 11 | New Jersey | 3,335 | 2.1% | |
| 12 | Michigan | 3,208 | 2.0% | |
| 13 | Pennsylvania | 3,076 | 2.0% | |
| 14 | Massachusetts | 3,000 | 1.9% | |
| 15 | Missouri | 2,904 | 1.9% | |
| 16 | Ohio | 2,750 | 1.8% | |
| 17 | Delaware | 2,746 | 1.8% | |
| 18 | Virginia | 2,560 | 1.6% | |
| 19 | Washington | 2,535 | 1.6% | |
| 20 | Utah | 2,484 | 1.6% | |
| 21 | Nevada | 2,400 | 1.5% | |
| 22 | Indiana | 2,348 | 1.5% | |
| 23 | Tennessee | 2,092 | 1.3% | |
| 24 | Maryland | 1,778 | 1.1% | |
| 25 | Minnesota | 1,710 | 1.1% | |
| 26 | Wisconsin | 1,618 | 1.0% | |
| 27 | Oregon | 1,495 | 1.0% | |
| 28 | South Carolina | 1,341 | 0.9% | |
| 29 | Connecticut | 1,162 | 0.7% | |
| 30 | Nebraska | 1,156 | 0.7% | |
| 31 | Kansas | 1,066 | 0.7% | |
| 32 | Oklahoma | 978 | 0.6% | |
| 33 | New Mexico | 912 | 0.6% | |
| 34 | Kentucky | 881 | 0.6% | |
| 35 | Alabama | 845 | 0.5% | |
| 36 | Idaho | 816 | 0.5% | |
| 37 | District of Columbia | 593 | 0.4% | |
| 38 | Louisiana | 556 | 0.4% | |
| 39 | Iowa | 533 | 0.3% | |
| 40 | Arkansas | 419 | 0.3% | |
| 41 | Montana | 356 | 0.2% | |
| 42 | New Hampshire | 346 | 0.2% | |
| 43 | Mississippi | 291 | 0.2% | |
| 44 | Hawaii | 256 | 0.2% | |
| 45 | Maine | 253 | 0.2% | |
| 46 | South Dakota | 250 | 0.2% | |
| 47 | Vermont | 194 | 0.1% | |
| 48 | West Virginia | 171 | 0.1% | |
| 49 | Rhode Island | 168 | 0.1% | |
| 50 | North Dakota | 119 | 0.1% |
By Company Size
How big US Lead Generation companies are
Headcount is known for 18,613 of them (12%). Size bands too small to report in a state are left out.
Other Advertising & Marketing sub-industries in United States
Lead Generation companies in other countries
Methodology
Aggregate counts from the DiscoLike index of 80M+ companies. Companies without a resolvable location are counted under 'unknown', and cells below the minimum count threshold are folded into an 'other' bucket. Industry and business-type categories overlap: a company carrying several labels is counted in each.
Updated monthly. Current snapshot: October 2026. See the full Company Index Stats.
Cite this data
These figures are free to quote, republish, and build on, including by AI assistants and search engines, under the Creative Commons Attribution 4.0 license. Credit DiscoLike and link back to this page.
DiscoLike, "Lead Generation companies in United States by state", Company Index Stats, October 2026. https://discolike.com/company-stats/advertising-marketing/united-states/lead-generation/