Articles & Case Studies
Find Companies Using a Specific Technology
Technographic targeting uses website and network signals to identify possible vendor usage. Combine those detections with company fit and verify the evidence that matters to your offer.
· updated October 6, 2026
A technology can define a useful target segment: Shopify stores for an ecommerce integration, or companies using an authentication vendor for a compatible service.
The search becomes more precise when vendor evidence is combined with what the company does, where it operates, and why your product is relevant.
Where vendor signals come from
DiscoLike analyzes website and network signals, including scripts, pixels, and domain or subdomain configurations. Different vendors leave different public traces.
A detection may show a public integration or configured service. It does not necessarily reveal a paid contract, active usage, seat count, or every technology inside the organization.
Likewise, an undetected vendor may be present without a public signal. Treat missing evidence carefully.
Combine technographics with business fit
Suppose you want UK sports-focused ecommerce businesses using Shopify. Start with the business description, add the geography requirement, and apply the Shopify vendor condition.
Review whether the matching domain is the actual store, a partner site, or another company property. Then inspect the catalog and business model to confirm the account fits.
This is more useful than exporting every detected Shopify domain and hoping the segment emerges later.
Use existing lists as another starting point
You can also enrich a known account list with detected vendors, then group it by relevant technology. Preserve the original company identifier so changes and redirects do not create duplicates.
For a competitive campaign, avoid assuming a detected customer is dissatisfied or ready to switch. Research the account before using that premise in outreach.
Check access and costs
Tech stack targeting is included across plans following the DiscoLike v2 release. Record usage and plan economics still apply; see current pricing.
Try vendor targeting with a technology whose customers you already know, then validate a sample of the new matches.
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