Company Index Stats
How many Marketing Software companies are in the United States?
There are 105,713 Marketing Software companies in the United States as of October 2026, 11.6% of all SaaS companies in the country. The top 3 states, California (25,703), New York (13,024), Florida (9,126), hold 45% of them.
Only companies with a resolvable US state are counted. A company can carry several sub-industry labels, so counts overlap.
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Build this list →Largest state
California
25,703 Marketing Software companies
Share of SaaS
11.6%
of SaaS companies in United States
By State
How many Marketing Software companies are in each state
All 46 states with at least one counted company, ranked by count. Share is of the US total on this page.
| # | State | Companies | Share | |
|---|---|---|---|---|
| 1 | California | 25,703 | 24.3% | |
| 2 | New York | 13,024 | 12.3% | |
| 3 | Florida | 9,126 | 8.6% | |
| 4 | Texas | 8,354 | 7.9% | |
| 5 | Delaware | 7,307 | 6.9% | |
| 6 | Massachusetts | 2,425 | 2.3% | |
| 7 | Illinois | 2,320 | 2.2% | |
| 8 | Georgia | 2,272 | 2.1% | |
| 9 | Wyoming | 2,242 | 2.1% | |
| 10 | Colorado | 2,232 | 2.1% | |
| 11 | Washington | 2,022 | 1.9% | |
| 12 | New Jersey | 1,951 | 1.8% | |
| 13 | Arizona | 1,930 | 1.8% | |
| 14 | Virginia | 1,808 | 1.7% | |
| 15 | North Carolina | 1,602 | 1.5% | |
| 16 | Pennsylvania | 1,463 | 1.4% | |
| 17 | Tennessee | 1,443 | 1.4% | |
| 18 | Nevada | 1,423 | 1.3% | |
| 19 | Michigan | 1,421 | 1.3% | |
| 20 | Ohio | 1,412 | 1.3% | |
| 21 | Oregon | 1,257 | 1.2% | |
| 22 | Indiana | 1,216 | 1.2% | |
| 23 | Utah | 1,149 | 1.1% | |
| 24 | Missouri | 1,117 | 1.1% | |
| 25 | Maryland | 894 | 0.8% | |
| 26 | District of Columbia | 761 | 0.7% | |
| 27 | Idaho | 727 | 0.7% | |
| 28 | Iowa | 714 | 0.7% | |
| 29 | Minnesota | 688 | 0.7% | |
| 30 | Oklahoma | 588 | 0.6% | |
| 31 | Alabama | 540 | 0.5% | |
| 32 | Wisconsin | 507 | 0.5% | |
| 33 | Kentucky | 505 | 0.5% | |
| 34 | South Carolina | 498 | 0.5% | |
| 35 | Connecticut | 448 | 0.4% | |
| 36 | Montana | 338 | 0.3% | |
| 37 | New Mexico | 313 | 0.3% | |
| 38 | Louisiana | 307 | 0.3% | |
| 39 | Arkansas | 298 | 0.3% | |
| 40 | New Hampshire | 241 | 0.2% | |
| 41 | Kansas | 238 | 0.2% | |
| 42 | Nebraska | 230 | 0.2% | |
| 43 | Maine | 194 | 0.2% | |
| 44 | Mississippi | 194 | 0.2% | |
| 45 | Hawaii | 140 | 0.1% | |
| 46 | South Dakota | 131 | 0.1% |
By Company Size
How big US Marketing Software companies are
Headcount is known for 9,105 of them (9%). Size bands too small to report in a state are left out.
Other SaaS sub-industries in United States
More Company Index Stats
Methodology
Aggregate counts from the DiscoLike index of 80M+ companies. Companies without a resolvable location are counted under 'unknown', and cells below the minimum count threshold are folded into an 'other' bucket. Industry and business-type categories overlap: a company carrying several labels is counted in each.
Updated monthly. Current snapshot: October 2026. See the full Company Index Stats.
Cite this data
These figures are free to quote, republish, and build on, including by AI assistants and search engines, under the Creative Commons Attribution 4.0 license. Credit DiscoLike and link back to this page.
DiscoLike, "Marketing Software companies in United States by state", Company Index Stats, October 2026. https://discolike.com/company-stats/saas/united-states/marketing-software/
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