Case studies, GTM strategies, and guides on B2B account discovery, TAM modeling, ICP segmentation, and sales data enrichment beyond LinkedIn.https://discolike.com/en-ushttps://discolike.com/blog/discogen-byok-models-search/https://discolike.com/blog/discogen-byok-models-search/DiscoGen now supports BYOK for AI models and search providers. Plug in Serper, get free homepage text, and run via MCP or API on any plan.Wed, 01 Apr 2026 00:00:00 GMTProduct Updatesinfo@discolike.com (George Rekouts)https://discolike.com/blog/outcome-learning-model-saas-moat/https://discolike.com/blog/outcome-learning-model-saas-moat/Vibe coded apps can clone your UI. They cannot copy the private outcome training base from real customer behavior. Outcome Learning Model is SaaS's new moat.Mon, 30 Mar 2026 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/what-modern-ai-search-actually-is/https://discolike.com/blog/what-modern-ai-search-actually-is/AI search is hybrid keyword and vector search. DiscoLike's Outcome Learning Model writes better queries than most GTM engineers.Mon, 30 Mar 2026 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/ai-tam-query-assistant/https://discolike.com/blog/ai-tam-query-assistant/We extracted knowledge from thousands of successful TAM searches by hundreds of GTM teams. Give it one sentence and get a fully configured search vector back.Sun, 15 Mar 2026 00:00:00 GMTProduct Updatesinfo@discolike.com (George Rekouts)https://discolike.com/blog/why-clay-adoption-exploded/https://discolike.com/blog/why-clay-adoption-exploded/Clay didn't just ride the GTM wave. They productized publish-and-subscribe for downmarket companies. Now Claude Code is absorbing that orchestration layer.Sun, 15 Mar 2026 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/contact-search-as-identity-matching/https://discolike.com/blog/contact-search-as-identity-matching/Filtering contacts was a mistake from yesterday's tech. DiscoLike replaces filters with natural language identity matching.Sat, 21 Feb 2026 00:00:00 GMTProduct Updatesinfo@discolike.com (George Rekouts)https://discolike.com/blog/claude-code-mcp-makes-clay-obsolete/https://discolike.com/blog/claude-code-mcp-makes-clay-obsolete/A command line screenshot is the biggest risk to Clay's valuation. Claude Code via MCP replaces elaborate automation platforms.Mon, 16 Feb 2026 00:00:00 GMTProduct Updatesinfo@discolike.com (George Rekouts)https://discolike.com/blog/gemini-better-traffic-data-than-similarweb/https://discolike.com/blog/gemini-better-traffic-data-than-similarweb/Similarweb, Semrush, and Ahrefs all share a big flaw: low or no data for B2B sites. Gemini 3 Flash has a native Google advantage they can't replicate.Mon, 26 Jan 2026 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/search-native-grounding-apis/https://discolike.com/blog/search-native-grounding-apis/The real change isn't better prompts — it's search-native grounded APIs where models plan queries, retrieve live data, and cite sources.Sat, 17 Jan 2026 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/contact-search-beyond-title-bingo/https://discolike.com/blog/contact-search-beyond-title-bingo/Every contact search tool forces you to play title bingo. We built something that understands roles at a conceptual level instead of brittle keyword matching.Sun, 11 Jan 2026 00:00:00 GMTProduct Updatesinfo@discolike.com (George Rekouts)https://discolike.com/blog/vector-search-for-people/https://discolike.com/blog/vector-search-for-people/Contact search is overdue for innovation. What if every LinkedIn profile became a rich embedding you could search by intent, trajectory, and mindset?Sun, 11 Jan 2026 00:00:00 GMTProduct Updatesinfo@discolike.com (George Rekouts)https://discolike.com/blog/ecom-targeting-whats-missing/https://discolike.com/blog/ecom-targeting-whats-missing/A prospect challenged us to find eCom stores failing to use their data. The answer isn't targeting what's there — it's identifying what's absent.Tue, 06 Jan 2026 00:00:00 GMTUse Casesinfo@discolike.com (George Rekouts)https://discolike.com/blog/discolike-apis-unlocked-on-all-plans/https://discolike.com/blog/discolike-apis-unlocked-on-all-plans/Full API access for company intelligence, firmographics, and lead scoring is now available on every DiscoLike plan, starting at just $99 a month.Mon, 22 Dec 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/zombie-gtm-user-base-discovery/https://discolike.com/blog/zombie-gtm-user-base-discovery/Free-tier users build ICPs with DiscoLike then vanish to Clay and Apollo. Instead of plugging the leak, we leaned in. Here is why that works.Mon, 22 Dec 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/prompting-as-programming-in-2026/https://discolike.com/blog/prompting-as-programming-in-2026/Vague AI prompts produce vague results. In 2026, structured prompting becomes a formal discipline, and GTM data workflows will lead the shift.Wed, 17 Dec 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/ai-made-paid-signals-obsolete/https://discolike.com/blog/ai-made-paid-signals-obsolete/AI made paid signals obsolete. Signals are no longer a product. They are a prompt away. Read on how to get your signals at no cost.Fri, 12 Dec 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/vector-phrase-search-together/https://discolike.com/blog/vector-phrase-search-together/Vector search understands meaning, phrase match nails exactness. Together they’re absurdly good at finding anything. Level up your Clay game.Tue, 02 Dec 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/gtm-engineers-chasing-gold/https://discolike.com/blog/gtm-engineers-chasing-gold/GTM engineers are today’s alchemists chasing digital gold without a Periodic Table. Clay recipes are traded in private channels and hyped on LinkedIn.Mon, 01 Dec 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/stop-burning-money-zoominfo/https://discolike.com/blog/stop-burning-money-zoominfo/ZoomInfo data decays, Apollo bounces, and Clay burns credits. A custom search LLM trained on 60M sites replaces the entire patchwork in one tool.Mon, 17 Nov 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/micro-tams-under-100-accounts/https://discolike.com/blog/micro-tams-under-100-accounts/Client conversations pushed TAM thinking further: micro TAMs where your total target accounts number under 100. Still very profitable.Fri, 14 Nov 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/obscure-verticals-gtm-playground/https://discolike.com/blog/obscure-verticals-gtm-playground/Niche verticals like mattress recyclers and hunting outfitters were impossible to target. Semantic search across 60M domains changes that entirely.Mon, 10 Nov 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/gtm-teams-prospecting-blinders/https://discolike.com/blog/gtm-teams-prospecting-blinders/Most GTM teams don't even know they're prospecting with blinders on, missing two-thirds of the market in plain sight.Fri, 07 Nov 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/disco-gen-ai-research-agent/https://discolike.com/blog/disco-gen-ai-research-agent/Disco Gen runs any AI prompt against rich company profiles and homepage text, delivering research columns with context competitors cannot match.Mon, 03 Nov 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/usage-based-pricing-risks/https://discolike.com/blog/usage-based-pricing-risks/Pure usage-based pricing breaks forecasting for CFOs and vendors alike. A step-up, step-down subscription model inspired by database scaling fixes it.Thu, 30 Oct 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/google-maps-local-gtm/https://discolike.com/blog/google-maps-local-gtm/Google Maps misses half of local businesses due to listing gaps and API caps. A Bay Area dentist comparison shows how SSL-sourced data closes the gap.Tue, 14 Oct 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/gtm-engineer-clay-automation-problems/https://discolike.com/blog/gtm-engineer-clay-automation-problems/Filtering inbound lists, validating pipeline fit, and sourcing impossible verticals are three problems better solved with data than custom automations.Fri, 03 Oct 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/scraping-google-maps-demo-trap/https://discolike.com/blog/scraping-google-maps-demo-trap/Google Maps caps at 60 results per query and misses half the market. A real business directory built on SSL data delivers full national coverage.Thu, 02 Oct 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/account-discovery-context-engineering/https://discolike.com/blog/account-discovery-context-engineering/Teams craft detailed content prompts but use shallow keywords for account search. Apply context engineering rigor to ICP queries for precise targeting.Wed, 01 Oct 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/ai-cold-war-intent-signals/https://discolike.com/blog/ai-cold-war-intent-signals/AI agents now browse, evaluate, and shortlist vendors invisibly. Traditional intent signals are blind to this traffic. Here is what still works.Sat, 06 Sep 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/ai-prompts-gtm-automations-break/https://discolike.com/blog/ai-prompts-gtm-automations-break/Generative decoding introduces randomness that breaks repeatable GTM workflows. Embeddings-based search delivers stable, auditable results instead.Sat, 06 Sep 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/apollo-clay-index-linkedin/https://discolike.com/blog/apollo-clay-index-linkedin/Apollo and Clay rely on LinkedIn company data, covering only a fraction of the market. See how SSL-based sourcing found 6x more golf clubs in the US.Sat, 06 Sep 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/business-function-targeting/https://discolike.com/blog/business-function-targeting/Growth intent data is a powerful option in GTM engineering. Two common sources are LinkedIn employee counts and job postings counts.Sat, 06 Sep 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/clay-n8n-automation-sabotage/https://discolike.com/blog/clay-n8n-automation-sabotage/Clay and n8n automations start with incomplete lists and messy scrapes that sabotage your targeting before GenAI prompts even run. Here is a better way.Sat, 06 Sep 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/coldiq-case-study/https://discolike.com/blog/coldiq-case-study/Enterprise SaaS company discovers 2,000+ hidden accounts and 15,000 contacts invisible to Apollo, ZoomInfo, and Cognism.Sat, 06 Sep 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/gtm-engineers-level-up/https://discolike.com/blog/gtm-engineers-level-up/GTM engineers should validate accuracy and coverage like data engineers do. A 100-record audit can reveal how much of your market you are missing.Sat, 06 Sep 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/hard-tam-question-keyplay-user/https://discolike.com/blog/hard-tam-question-keyplay-user/A former Keyplay user needed fintech mobile apps with 100K MAU on cloud warehouses. DiscoLike returned 7,690 accounts at a fraction of the cost.Sat, 06 Sep 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/lookalikes-cant-find-saas-gems/https://discolike.com/blog/lookalikes-cant-find-saas-gems/Lookalike search fails for midsize SaaS companies. Combining exact homepage phrase matching with vendor detection uncovers hidden gems others miss.Sat, 06 Sep 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/precision-targeting-website-signals/https://discolike.com/blog/precision-targeting-website-signals/Target accounts by CTAs, certifications, partnerships, and branding mentions found on their websites. Search across 60M sites in 48 languages.Sat, 06 Sep 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/target-vendor-customers/https://discolike.com/blog/target-vendor-customers/Stop juggling HG Insights, BuiltWith, and Store Leads. One platform detects vendors via network data and combines it with lookalike and text search.Sat, 06 Sep 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/why-generative-models-struggle-with-negation/https://discolike.com/blog/why-generative-models-struggle-with-negation/LLMs treat negation as syntax, not logic, so asking for 'not Tesla' still returns Tesla. Learn why and how purpose-built search models handle it.Mon, 14 Jul 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/google-mode-seo-panic/https://discolike.com/blog/google-mode-seo-panic/Google Mode ranks sites by LLM attention patterns, not keywords. Make sure your domain links to the right concept or risk being invisible to AI search.Wed, 21 May 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/understanding-the-similarity-gap/https://discolike.com/blog/understanding-the-similarity-gap/The similarity gap measures how unique your website is in vector space. Learn how to widen it so AI search engines surface you instead of competitors.Wed, 21 May 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/ai-generated-target-account-lists/https://discolike.com/blog/ai-generated-target-account-lists/GTM agents promise AI-generated account lists, but context windows cap out at 20-50 companies before errors compound. Here is what actually works.Mon, 31 Mar 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/nuclear-promises-ai-fallout/https://discolike.com/blog/nuclear-promises-ai-fallout/Generative AI floods the web with low-quality content the way nuclear tech left toxic waste. Non-generative models offer a responsible alternative.Mon, 31 Mar 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/hidden-cost-ai-generated-code/https://discolike.com/blog/hidden-cost-ai-generated-code/AI coding assistants ship fast but leave teams debugging opaque logic and hidden edge cases. The real cost is poorly understood legacy code from day one.Mon, 03 Mar 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/operators-cant-count/https://discolike.com/blog/operators-cant-count/AI operators lose count, duplicate segments, and misplace categories. For reliable ICP modeling you need purpose-built systems, not generative guesses.Mon, 17 Feb 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/hype-cycle-ai-realities/https://discolike.com/blog/hype-cycle-ai-realities/Large generative models are driving hosting costs up for the first time in decades. Small, purpose-built LLMs deliver better accuracy for less.Wed, 12 Feb 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/innovation-selling-b2b/https://discolike.com/blog/innovation-selling-b2b/AI gives every sales rep the same playbook. Innovation selling, leading with genuinely new solutions, is the last differentiator AI cannot replicate.Wed, 12 Feb 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/linkedin-scraping-minefield/https://discolike.com/blog/linkedin-scraping-minefield/LinkedIn scraping carries legal risk, stale data, and tightening anti-bot defenses. Explore ethical alternatives that deliver fresher company intel.Tue, 14 Jan 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/keywords-to-context-llm-embeddings/https://discolike.com/blog/keywords-to-context-llm-embeddings/Keyword-based search is giving way to LLM embeddings that understand context and intent. Learn how to create content that thrives in this new paradigm.Mon, 13 Jan 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/platform-partnerships-saas/https://discolike.com/blog/platform-partnerships-saas/SaaS companies waste resources cloning features. Platform partnerships let them share commoditized layers and compete on proprietary strengths instead.Mon, 13 Jan 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/tam-as-account-list/https://discolike.com/blog/tam-as-account-list/Sales and marketing should be about market penetration, not volume. Use precision data and LLMs to identify your TAM as a complete target account list.Mon, 13 Jan 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)https://discolike.com/blog/target-account-modeling/https://discolike.com/blog/target-account-modeling/Break target account modeling into two steps: segment customers into personas, then use embedding-based search to find high-fit prospects at scale.Mon, 13 Jan 2025 00:00:00 GMTArticles & Case Studiesinfo@discolike.com (George Rekouts)