GTM Engineers 🚀 Want to level up like Data Engineers? Here’s the simple blueprint for a Target Accounts Audit 👇

✅ Accuracy can be relatively simple, take a random sample of 100 domains, click them open and see if there’s a website, it’s a real company, and it aligns with your ICP.

🌍 Coverage is the harder one, you need an outside set of data.

⚙️ How it works:

1️⃣ Get an external sample set with the same targeting criteria, 100 is enough for exploratory analysis to validate a 10K list.

2️⃣ Compare it to your existing list, simply see how many records overlap. Everything that is new is a lift.

💡 If you have 40 new records, you are missing 40% of the market. If all or almost all are new, you can at least 2x your coverage, probably more.

👉 We added a new feature to our product, demo queries, simply sign up and you can see them and download a sample of 100 records, it’s free.

🏆 Take advantage of it, sign up and find one that matches your targeting. If none are, drop a message to support and we’ll add it for you.

💬 Or comment Audit and connect, I’ll send it to you here on LinkedIn. You can also post your targeting request in comment and we’ll cover it in public.